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Allen Ricca -- "Catching Hell"

Allen Ricca will speak about and sign his new book, Catching Hell: The Insider Story of Seafood from Ocean to Plate, on Thursday, June 9th at 6:30pm at Boulder Bookstore. Tickets for this event are $5 (plus a small processing fee) and are available on Eventbrite HERE or by clicking the button below.

About the Book:
In Catching Hell, longtime seafood mogul Allen Ricca and author Joe Muto take readers behind the scenes of the high-end restaurant world and the international market for seafood, and how that industry has been impacted perhaps like no other due to the COVID-19 pandemic.

This book exposes the fact that the American diner is being lied to on a regular basis. The culprit varies – sometimes it’s a chef or restaurant owner trying to cut corners to save money; other times it’s an unscrupulous supplier looking to pass off poor product to an unwitting receiver. And the cost of that scam eventually gets passed on to the consumer, whether it be in the form of higher prices at restaurants and markets, lower quality (or even counterfeit) product getting delivered onto your plate, or – God forbid – food poisoning. Furthermore, Ricca argues, the pandemic has only increased corruption in this industry.

Catching Hell serves as both an exposé and a call to arms, empowering consumers with the knowledge to make more informed choices when dining out.


IMPORTANT TICKETING AND EVENT INFORMATION

*Tickets are $5 (plus a small processing fee).

*A coupon good for $5 off a copy of Catching Hell, or a purchase on the day of the event is included with your ticket. You will receive this coupon at the event.

*COVID-19 measures: Admission to this event will be limited, and masks are encouraged for all attendees.

*After purchasing your tickets, send an email to bbsvirtualevents@gmail.com if you're a Readers Guild member and you'd like to reserve a seat at this event. Seats must be reserved before 5pm on event day.

Allen Ricca

Event date: 
Thursday, June 9, 2022 - 6:30pm
Event address: 
1107 Pearl St.
Boulder, CO 80302
Catching Hell: The Insider Story of Seafood from Ocean to Plate Cover Image
$26.99
ISBN: 9781510769700
Availability: On Our Shelves Now. Click on the title to see details.
Published: Skyhorse - May 17th, 2022

303-447-2074
1107 Pearl Street, Boulder, Colorado 80302
info@boulderbookstore.com
Mon-Sat: 10am-10pm | Sun: 11am-7pm